What exactly is the perfect equation and balance when it comes to communicating with your customer?

There are certainly many variables – timing, seasonality, wording/phrasing, providing value (to them not you), technology. But we believe there is one overriding constant. Listening.  None of the rest matters if you didn’t hear them in the first place.

This article lists great tools and general information about communication. Even if you’ve read a thousand articles on customer service, it’s always good to refresh and be open to any new idea that could help.  Have the right tools, be proactive, follow up in a very timely manner.  All critical.  But #7: Collect customer feedback is the essential factor.  Nothing else works very well without truly hearing what they had to say and what their needs are.

·         Ask questions about their business

·         Ask about how and why they got started there

·         Stop talking and listen

·         Don’t interrupt

·         Listen more

From there you are so much more certain to bring to them exactly what they need and maintain their business because they then realize that they’ve been heard.

This goes for your marketing messaging too. If you heard them, your message will address that. If you didn’t, your message will get lost in the madness.  And  no sales for you.

We can help.