For small businesses in local markets, the importance of video has never been greater. Here are five video trends we see surging in 2024.

The Connected TV advertising industry is shaping up to be a $14 billion industry this year. What are you doing to get in the game?

Perfectly stated in this article, “Intent-based targeting is a way of improving your marketing effectiveness by targeting prospects based on their purchase intent.”

When it comes to communicating with customers, we believe there is one overriding constant. Listening.  None of the rest matters if you didn’t hear them in the first place.

by James Dreyer, KHQ Account Executive

Why would we recommend tradigital marketing? Because it works! Large audience viewership united with targeted, sniper-like online advertising is nothing less than brilliant.

Silence the phone/laptop/employees for a few minutes at the end of the business day and let this new reality sink in. There are changes taking place and we need to remain very aware of how they are affecting our business environment.

Please keep up with your Online Reviews!! Do people actually read them? The answer is yes, and the results will make a dramatic difference to your bottom line.

This week’s topic is focused on one of your most critical resources: your employees. How you treat them says a lot about how successful your business will be over the long haul. When it comes to attracting and retaining new clients, the people you hire can be your biggest cheerleaders, or your most vocal detractors - it’s your choice!

More than inspiration, they want information. They want to know if and when you are open for business. They want to know what safety precautions you are taking should they decide to visit your storefront. Do you offer online purchasing? What about delivery or curbside pickup? Basically, they want to know what, if anything, is normal – or at least accessible.