Look at how this articulates the changes in the retail environment. While this may or may not pertain to your specific business, it’s very interesting to read about their observations and see how they are adapting. And along with adapting, they need to adjust the messaging so customers know they are doing their best to accommodate.

LINK: https://www.retailcustomerexperience.com/articles/will-covid-19-change-consumer-buying-habits-long-term-2/

Have you considered your brand as we roll into Phase 1-2-3? Is it as pertinent as it used to be or does it need to be freshened up? There are some great strategic questions we should all ask ourselves under the Plan to return to the driver’s seat section in the following article. Check it out… LINK: https://www.adweek.com/brand-marketing/a-4-step-roadmap-to-help-brands-create-a-marketing-plan-for-the-new-normal/