Happy Friday Spokane! Here's a fascinating article about BMW and it's recent sponsorship of five of the top e-sports teams in the world. Ad sales in the esports industry reached $200M this year and big players are starting to say "we're in".
#marketing #BMW #esports #KHQ

https://www.marketingdive.com/news/bmws-esports-marketing-undergoes-major-expansion-amid-coronavirus/576248/?fbclid=IwAR2vkrzetXcLgWaEY_-xyWMKqX1puk0iCFtp6ZnxOi7rTnVzI5MeBhW_qu4